When a customer comes into my store – more often than not – they have a predetermined opinion on what type of bike they need, based on the manufacturer’s descriptions, as opposed to their physical characteristics. “I need an endurance bike because I just do long club rides”, or, “I want to race, so I need an aero bike.”
I would argue that – all to often – people are buying a bike based on its marketed use rather than its fit.
Cycling Weekly’s Undercover Mechanic will be publishing his thoughts on the state of the industry once a month. He’s been working with bikes for over two decades, offering servicing on models from some of cycling’s best (and worst) marques. You’ll find him at all major trade shows and events, just don’t expect him to make himself known.
