With the demand for Samsung’s Galaxy Ring exceeding expectations, it’s the perfect time for Oura to hold onto its top spot in the smart ring game. And guess what? Oura Ring 4 rumors suggest that this new wearable could be just days away from launching! I’m buzzing to see how it will shake things up in the tech world.
There’s chatter about improved tracking, which could take the Oura experience to the next level. Plus, if those stylish design rumors are on point, we might be looking at a ring that not only helps you stay healthy but also looks amazing while doing it! Whether you’re a fitness buff or just keen on tracking your health, the Oura Ring 4 is shaping up to be an essential accessory!
1. Design

Images have popped up on Reddit, showing what could be the packaging for the Oura Ring 4. The round ring on the box looks pretty similar to the older Gen3 Horizon model from 2022.
The pictures indicate that the smart health tracker will be available in sizes 7 to 11, with matte and shiny finishes in silver, gold, and black. These style options make it way easier to coordinate with your outfits compared to most wristband trackers.
However, the images were shared by u/chrispygc, who isn’t a regular on Reddit. So, it’s unclear if the photos are AI-generated or just photoshopped. Right now, they have been taken down with “Removal requested by Oura.”
What’s more, Bloomberg’s Gurman mentions that the device will have a thinner design. That’s awesome news because the third iteration Oura is about twice as thick as a regular wedding band, which makes it press into the adjacent fingers more than other rings. It definitely takes a bit of getting used to! Overall, the ring looks like a nice piece of jewelry that doesn’t scream “tech” at all.
2. Features

Oura’s main selling point is its effortless tracking of sleep and recovery, providing personalized tips for long-term health improvements. And now, there are rumors about the Oura Ring 4 introducing a meal-tracking feature, which Android Authority hinted at after discovering code for it in an upcoming app update.
On top of that, future updates should bring better battery life and more precise activity tracking. That’s definitely welcome since the Gen-3 claims 4-7 days of battery life, but some users say it barely lasts 1.5 days with regular use. As for accuracy, it’ll be interesting to see how much they improve. The Guardian’s Samuel Gibbs, for example, noticed that his readiness and resilience scores lined up well with how he was feeling. However, he mentioned that the tracking for activities like running wasn’t very reliable.
3. Oura Ring 4 release date
After months of buildup, Samsung finally unveiled its Galaxy Ring in July 2024. On the flip side, the Oura Ring is already on its third generation, which hit the market in late 2021. With both brands stepping up their game, there are whispers that the Oura Ring Gen 4 might drop as early as October. If it follows the same pattern as the Gen 3—announced on October 26, 2021, and launched on November 16—we can likely expect a similar timeline this year.
4. Price
I get that Oura needs to make money. But with so many subscriptions out there for both software and hardware, it can feel like a lot. To unlock the full potential of the Oura Ring Generation 3, you have to pay $5.99 a month in the US. While that doesn’t sound like much, it does add up. Sure, it works without the subscription, but you only get limited data, which kind of defeats the purpose.
That said, I’m not expecting any big surprises. Samsung’s ring launched at $399, so Oura might keep the Gen 3 at $299 and price the Gen 4 at $399 to match. Or, they could drop the Gen 3 to $199 and launch the Gen 4 at $299. Either way, with Oura’s sales expected to hit $500 million this year and chief executive officer Tom Hale forecasting steady growth for 2025, I doubt we’ll see them lowering prices anytime soon, especially with new features on the horizon.
Parting thoughts on the Oura Ring Gen 4
With Samsung’s Galaxy Ring making waves, Oura is ready to step up its game with the upcoming Oura Ring 4. Rumors suggest we could see it launch soon, and I’m excited to find out what new features it brings!
The Oura Ring 4 will offer more accurate tracking and a sleek design. It’s perfect for anyone looking to stay on top of their health while rocking some stylish tech. Whether you’re into fitness or just keeping tabs on wellness, this ring might be just what you need!